I had a lot of fun following along with the Lydia-ocalypse on Twitter last night. A little after 1:30 I sent a last tweet, not to Lydia but to Lizzie. And I was feeling a little resigned as I lay in bed after sending it, because despite being more or less fully sucked into the LBD universe by all the drama lately, and feeling like it was the sort of tweet I would have tried sending were this reality real, I also knew that the story (and the logic of where we’re at in-universe) meant it would have no effect on Lizzie. Which is why I ended it the way I did.
But I sent it anyway, and no more than a minute or two later was about to put down the iPad and turn out the light, when I noticed that little glow alongside the Twitter client’s notifications icon in the sidebar. Huh. Did another fan respond to one of my tweets, maybe? So I checked, and no, it was Lydia. She’d favorited my tweet.
Which was really kind of awesome. Lydia and Wickham’s tweets last night weren’t just something the show’s transmedia folk pre-scheduled. Someone was monitoring the accounts and interacting with fans in real-time. And that interaction was such a cool character moment for me. Of course Lydia would have noticed a tweet mentioning both her and Lizzie. Of course she would have agreed with the sentiment it contained, though in her case I imagine it had a different emotional content: resigned and sad for me, angry and sad (beneath the denial) for her.
Transmedia: Doing it right.